President, WIPRO Consumer care and Lighting, India
"We share a long and valued relationship with Bala. We have had
the benefit of his strategic orientation, customer and market understanding,
and the ability to come out with refreshing and innovative approaches
for our brands. It was with Bala, that for the first time, we saw
advanced Account Management practices from an ingredient supplier.
We were always impressed with how Bala and his team went beyond
the brief, to help create wins for us in our business. Our comfort
was high enough to share internal plans - which we would never share
with any other supplier, because of the value that Bala and his
team would provide, and the fact that they would maintain confidentiality."
Director of Fragrance Development Worldwide, P & G Prestige Products
Deputy Chairman, Fragrance Foundation
The capability and leadership position Bala had built for his company
in India was tremendous.
Former Global President, Symrise Inc., USA.
Bala was given the responsibility of globally managing a new Account
management initiative, including new processes and softwares, with
clear targets for savings and efficiency improvements. He not only
brought in the required renewal of the systems and processes and
achieved the savings, but also connected the different parts of
the organization into an informal network that coalesced into a
company emerging from a complex merger. Even though Bala had mainly
regional experience before, his strategic thinking, a deep understanding
of Account Management vistas and a quick grasp of our global markets
helped simplify the design and implementation of our global exercise."
CEO, EMRI, founded by Satyam Group, India.
When we started our company, Bala was tasked to lead one of the
divisions. The slate was clean and everything had to be built from
scratch, including an appropriate localisation of our approach,
coming from a global company with over 100 years' existence. The
record speaks for itself. In six years, we became the market leader
and were paying out 100 % dividends by the fourth year. Clear segmentation
of our markets, appropriate tailoring of our services and products,
expanding account management to even board level engagement with
our key customers and rigorous execution were some of the cornerstones
of how Bala grew the business beyond the expectations of the top
Managing Director, Colgate Thailand, Bangkok
"Bala always brought a slew of solutions covering our whole business
rather than just the task that he was briefed about. As a customer,
we managed to find more relevant ideas at the end of our interactions
than in the beginning. He and his team broadened the vistas of how
to deal with a large customer, with diversified portfolio. This
almost always led to a lot of win-win situations."
Director, Homecare Development Asia, Unilever
"Bala and his company overcame the disadvantage that the company
was historically not a natural supplier to Unilever. Over the next
few years, they not only owned the fragrances for many of our brands,
but also redefined some of the status quo of how we managed the
Perfume portfolio. If I have to single out, I would consider the
host of new ideas covering all aspects of our brands as the key
to the expansion of the relationship. This was redefining Account
Management and Sales to a long term attitude."
Managing Director (Retired)
Symrise Asia Pacific, Singapore
"Thanks to his visionary approach, his professional focus and excellent
human relations, Bala and his well motivated team succeeded to become
the No 1 supplier in India. This was a most outstanding achievement,
made possible in spite of stiff and entrenched local and international