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Ideatum
is a consulting firm focused primarily on strategic marketing and
sales solutions and leadership development
for clients in the B2B space. Ideatum works as a partner with
the client to develop customized solutions. Ideatum
facilitates strategic thinking and execution to meet the local
needs of the partner client.
Ideatum’s
services and solutions include:
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Customer value creation and capture strategies
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Customer segmentation, targeting and positioning strategies
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Local value proposition strategies
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Alignment of strategy, communication and execution
- Sales
process and lead management strategies
- Key
account planning and management strategies
- ROMI
optimization strategies
- Pricing
strategies, and
- Marketing
and sales leadership development programs
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