Ideatum is a consulting firm focused primarily on strategic marketing and sales solutions and leadership development for clients in the B2B space. Ideatum works as a partner with the client to develop customized solutions. Ideatum facilitates strategic thinking and execution to meet the local needs of the partner client.

Ideatumís services and solutions include:

  • Customer value creation and capture strategies
  • Customer segmentation, targeting and positioning strategies
  • Local value proposition strategies
  • Alignment of strategy, communication and execution
  • Sales process and lead management strategies
  • Key account planning and management strategies
  • ROMI optimization strategies
  • Pricing strategies, and
  • Marketing and sales leadership development programs